News

January 11, 2010

Liquid Comma has produced its fourth consecutive version of Eisner's premier publication, The 2010 Personal Tax Guide.

This year marks the first time that the tax guide has been released for the Kindle along with its own dedicated microsite at http://www.eisnerllp.com/taxguide
The microsite was designed to allow readers to get the publication in the format they want and download only the content that was most relevant to them. With each chapter available as a seperate PDF the guide was made even more accessible.

From a production standpoint the increase digital distribution allowed for a reduced printing and postage budget, while expanding the channels of distribution. With the 2010 Tax Guide an effort was undertaken to ensure consistency with Eisner's ongoing Responsiveness ad campaign. Replacing the photo driven design of past years the guide's chapter dividers were created to resemble the individual ads and provide mini-covers allowing each chapter to be distributed separately without losing a connection to the firm.

The creation of the promotional e-mail piece acted as a strong allowing thousands of copies of the book to be distrbiuted to the firm's clients, prospective clients and other notables.

The design of the book continues our ongoing focus on making the publication as readabile and clear information design that made the book a resounding success with the firm's clientele.

See The Eisner 2010 Personal Tax Guide in our Portfolio